{"id":3624,"date":"2022-08-25T16:42:48","date_gmt":"2022-08-25T14:42:48","guid":{"rendered":"https:\/\/madibu.com\/seo-copywriting-what-is-it\/"},"modified":"2023-05-29T16:52:51","modified_gmt":"2023-05-29T14:52:51","slug":"seo-copywriting-what-is-it","status":"publish","type":"post","link":"https:\/\/madibu.com\/en\/seo-copywriting-what-is-it\/","title":{"rendered":"SEO copywriting: what is it?"},"content":{"rendered":"\t\t
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There are numerous companies that invest large sums of money for the creation of their website but which, when it comes to content, prefer to leave out the SEO copywriting activity<\/strong> or entrust it to an acquaintance both to save money and because they consider it of secondary importance.<\/p>\n

Nothing could be more wrong: contents are the main reason that drives a user to visit the site, as well as the most important aspect that Google analyzes to position the entire site on search engines<\/strong>. Consequently, SEO writing must necessarily be entrusted to a professional<\/strong>, the only one able to understand which content is not only more suitable for answering user questions, but also able to give value, prestige and professionalism to the site and, obviously, to the brand.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is SEO copywriting and how does it work?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SEO copywriting therefore means<\/strong>, the ability to write content that is useful to users and, at the same time, optimized for search engines<\/strong>. The texts must contain the reference keywords, but redundancies and repetitions must be avoided; precisely for this reason the intervention of an expert SEO copywriter is necessary, capable of developing content that can speak to customers in a simple and direct way without neglecting (indeed, hiding perfectly) the mechanisms that improve indexing and positioning. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\tThe quality and originality of the contents are the basis of an appreciation from Google, which \"rewards\" these qualities by pushing the site among the first results proposed by search engines. \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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But how do you create content like this? <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10 tips for effective SEO copywriting\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As already underlined, it is essential to entrust the creation of high-performance content to an expert who, by combining writing skills with SEO knowledge, will be perfectly able to create the best result.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Basically, you can follow these 10 tips to achieve valid and lasting goals<\/strong>:<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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1. Write unedited and original content<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Google strongly penalizes copied content by making the site appear at the bottom of the search results or even by not making it appear at all.<\/strong> Therefore, having completely unpublished contents has a large number of advantages: not only is the user encouraged to consult them to find new and stimulating information, but it is possible to achieve good positioning for the keywords concerned.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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2. Take care of grammar, syntax and spelling<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The fact that you are writing for the web and not for printed paper does not justify ignoring the language: you have to respect the rules of grammar and syntax both to convey knowledge and competence to the reader and to facilitate reading by engines of research<\/strong>. Some parts of the algorithm, in fact, are perfectly capable of analyzing the contents from a grammatical and syntactic point of view and, in the face of typos or errors, being penalized is inevitable.<\/p>\n

Showing a site with attention to every detail, which contains lowing, correct and easy to understand texts make the user feel welcomed and facilitated<\/strong> and this will push him to come back for new experiences. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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3. Research the right keywords<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To create successful content, the writing phase must be preceded by a research activity to identify the keywords and questions that users use and ask themselves during the consultation<\/strong>. Obtaining this data is simple thanks to the support of several tools and online tools such as:<\/p>\n