{"id":3653,"date":"2022-05-11T16:24:28","date_gmt":"2022-05-11T14:24:28","guid":{"rendered":"https:\/\/madibu.com\/blog-editorial-calendar-how-to-do-it\/"},"modified":"2023-06-12T15:18:24","modified_gmt":"2023-06-12T13:18:24","slug":"blog-editorial-calendar-how-to-do-it","status":"publish","type":"post","link":"https:\/\/madibu.com\/en\/blog-editorial-calendar-how-to-do-it\/","title":{"rendered":"Blog editorial calendar: how to do it"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3653\" class=\"elementor elementor-3653 elementor-2180\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d395afa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d395afa\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-row\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4eaa3b1\" data-id=\"4eaa3b1\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fafd815 elementor-widget elementor-widget-text-editor\" data-id=\"fafd815\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>When it comes to creating <strong>content<\/strong>, whether it&#8217;s for a blog or social channels, it&#8217;s inevitable to talk about the <strong>editorial plan, a fundamental tool to say the least for organizing and keeping the work that needs to be done under control<\/strong>.<\/p>\n<p>But what does an editorial plan really consist of? And above all, how do you create it so that it is efficient and functional? Here are <strong>some useful and interesting tips<\/strong>.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ca71d elementor-widget elementor-widget-heading\" data-id=\"b6ca71d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is an Editorial Plan and what is it for?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df75f72 elementor-widget elementor-widget-text-editor\" data-id=\"df75f72\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The <strong>PED is nothing more than a document that contains both the starting point, both the strategy and the arrival point of a blog, site or social network<\/strong> created in word, Google Docs, pages and which establishes the relationship between customer and company.<\/p>\n<p>In the following paragraphs, attention will be focused on the editorial plan for a blog, but it should be emphasized that it is possible (indeed, super recommended) to create one also for a site and for social channels, with the intention of establishing the various steps and set goals to be achieved. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495288c elementor-widget elementor-widget-image\" data-id=\"495288c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/PED-a-cosa-serve.jpg\" class=\"attachment-full size-full wp-image-3330\" alt=\"\" srcset=\"https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/PED-a-cosa-serve.jpg 1200w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/PED-a-cosa-serve-1024x683.jpg 1024w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/PED-a-cosa-serve-768x512.jpg 768w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/PED-a-cosa-serve-640x427.jpg 640w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/PED-a-cosa-serve-400x267.jpg 400w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/PED-a-cosa-serve-367x245.jpg 367w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e5128 elementor-widget elementor-widget-text-editor\" data-id=\"c5e5128\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>An editorial plan is <strong>essential for those who want to make the blog an effective working tool for their marketing strategy<\/strong>, since it helps to leave nothing to chance and always have topics, deadlines and final goals at hand.<\/p>\n<p><strong>Planning and scheduling, therefore, are the two keywords at the base of a well-done editorial plan<\/strong>; designing it at the beginning of the work, therefore immediately after signing a contract, is preferable because it allows both the worker and the customer to have a clear understanding of the activities that will be carried out right from the start. Obviously <strong>this is a document that can be modified during construction<\/strong>, especially if the customer needs to advertise a particular product\/service or inform its users of a particular novelty. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379b40a elementor-widget elementor-widget-heading\" data-id=\"379b40a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to create a blog editorial plan\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26efa28 elementor-widget elementor-widget-text-editor\" data-id=\"26efa28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Creating an editorial plan for a blog may seem very simple, but it actually includes a series of actions (preliminary and otherwise) that allow you to have everything clear and under control from start to finish:<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2cd09 elementor-widget elementor-widget-heading\" data-id=\"3a2cd09\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SWOT analysis<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7674113 elementor-widget elementor-widget-text-editor\" data-id=\"7674113\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Before starting with the actual creation of the editorial plan <strong>it is good to start from a preliminary phase, that is the SWOT analysis<\/strong>, based on words and numbers.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccee612 elementor-widget elementor-widget-image\" data-id=\"ccee612\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/analisi-swot.jpg\" class=\"attachment-full size-full wp-image-3360\" alt=\"\" srcset=\"https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/analisi-swot.jpg 1200w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/analisi-swot-1024x538.jpg 1024w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/analisi-swot-768x403.jpg 768w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/analisi-swot-640x336.jpg 640w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/analisi-swot-400x210.jpg 400w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/analisi-swot-367x193.jpg 367w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2ccf56 elementor-widget elementor-widget-text-editor\" data-id=\"d2ccf56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>With the SWOT analysis, in fact, it is possible to identify the points of:<\/p>\n<ul>\n<li><strong>Strenght<\/strong><\/li>\n<li><strong>Weakness<\/strong><\/li>\n<li><strong>Opportunities<\/strong><\/li>\n<li><strong>Threats<\/strong><\/li>\n<\/ul>\n<p>Of what? Of the company in question or, more specifically, of the project for which you want to create a blog. <strong>An analysis of this type is especially useful for the client<\/strong>, who will better understand the content of the strategy and will have the opportunity to suggest changes or new ideas. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75a8829 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75a8829\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-row\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a40733\" data-id=\"2a40733\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-097ec2a elementor-widget elementor-widget-heading\" data-id=\"097ec2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Define goals<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d4f7c elementor-widget elementor-widget-text-editor\" data-id=\"20d4f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Closely related to the SWOT analysis are the <strong>goals to set and<\/strong> (hopefully) <strong>achieve<\/strong> with the creation of a blog. They can be of two types, i.e. short-term or long-term:<\/p>\n<ul>\n<li><strong>short-term goals<\/strong>: they are reached faster but have a longer duration, such as the daily visits you intend to obtain or the fact of becoming the point of reference for a certain number of users; <\/li>\n<li><strong>long-term goals<\/strong>: require more time, such as creating a recognizable style or reaching a certain number of followers.<\/li>\n<\/ul>\n<p>Defining goals from the outset is very important because every single blog content will be a tool to achieve them and, therefore, to push the user to take a specific action (purchase, subscribe to the newsletter, etc &#8230;). <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d50842c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d50842c\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-row\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-78192c7\" data-id=\"78192c7\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bd1752 elementor-widget elementor-widget-heading\" data-id=\"3bd1752\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keyword research<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd7e41 elementor-widget elementor-widget-text-editor\" data-id=\"fcd7e41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>One aspect that certainly shouldn&#8217;t be underestimated in writing blog articles is <a href=\"https:\/\/madibu.com\/cose-la-seo-e-come-funziona\/\"><strong>SEO<\/strong><\/a> (Search Engine Optimization), that is <strong>everything needed for the positioning and visibility of online content on search engines<\/strong>.<\/p>\n<p>In fact, the achievement of certain objectives involves the <strong>use of specific keywords for which a good positioning is intended<\/strong>. The search for these keywords must be done both for the general structure of the blog and for the individual contents and can be accomplished through specially created instruments and tools.<\/p>\n<p>In case you were to work on an existing blog, <strong>you can consult Google Analytics<\/strong> to evaluate the most read articles, the permanence time, the best positioned pieces, the bounce rate, the origin of the users and all those aspects that can help to improve the situation.<\/p>\n<p>Some useful information can also come from <strong>Facebook Insight<\/strong>, <strong>Twitter Analytics<\/strong> and <strong>LinkedIn data<\/strong>. The set of data collected helps to detect the various competitors, the contents they offer and the improvements that can be made to the strategy.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d0b6b27\" data-id=\"d0b6b27\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-153feb9 elementor-widget elementor-widget-image\" data-id=\"153feb9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"333\" height=\"500\" src=\"https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/ricerca-keyword-PED.jpg\" class=\"attachment-full size-full wp-image-3333\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7959ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7959ed\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-row\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9c1c51\" data-id=\"d9c1c51\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdefc7a elementor-widget elementor-widget-heading\" data-id=\"fdefc7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identify personas<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20b5860 elementor-widget elementor-widget-text-editor\" data-id=\"20b5860\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Another aspect to take into consideration when creating a PED blog is the <strong>identification of the personas, i.e. the &#8220;typical users&#8221; that you want to intercept through the published contents<\/strong>.<\/p>\n<p>In recent years we no longer speak of targets, in fact, but of concrete profiles and with real characteristics that unite several groups of people. To give an example: those who sell products for children need not only intercept parents, since teachers, babysitters, uncles and all those who are passionate about childhood could also be interested.<\/p>\n<p><strong>Defining the personas<\/strong>, therefore, <strong>broadens the range of action and allows you to reach a wider and more varied audience<\/strong> which, in any case, must always be well defined in order to find the right tone of voice and the most suitable topics to discuss.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e612aec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e612aec\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-row\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8498078\" data-id=\"8498078\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e931b11 elementor-widget elementor-widget-heading\" data-id=\"e931b11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stabilire le categorie\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03fe4ad elementor-widget elementor-widget-text-editor\" data-id=\"03fe4ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The next phase involves <strong>establishing specific categories within which the contents will be inserted<\/strong>; they will help users navigate and make it easier for Google to search for topics.<\/p>\n<p>The categories must be clear, with not too long titles and their name must absolutely not match that of the tags. A keyword research in this sense, in the preliminary phase, can certainly help. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d619cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d619cf\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-row\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99e761c\" data-id=\"99e761c\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158b636 elementor-widget elementor-widget-heading\" data-id=\"158b636\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choosing and organizing content\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a268e0 elementor-widget elementor-widget-text-editor\" data-id=\"8a268e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>The categories act as a container for the posts that will be published on the blog<\/strong>, so it is necessary to define their typology: text only? Text plus <strong><a href=\"https:\/\/madibu.com\/en\/how-to-build-an-effective-infographic\/\">infographics<\/a><\/strong>? Video? Podcast? Interviews? Establishing this is very important, if not crucial, especially when the customer makes a request and it is necessary to clarify who has to supply\/make what: is it the customer who makes the multimedia material available? Or does it have to be created from scratch? Knowing this helps to define the roles, tasks and also the cost of each individual job.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e79ae5 elementor-widget elementor-widget-image\" data-id=\"2e79ae5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/organizzare-contenuti-PED.jpg\" class=\"attachment-full size-full wp-image-3336\" alt=\"\" srcset=\"https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/organizzare-contenuti-PED.jpg 1200w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/organizzare-contenuti-PED-1024x576.jpg 1024w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/organizzare-contenuti-PED-768x432.jpg 768w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/organizzare-contenuti-PED-640x360.jpg 640w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/organizzare-contenuti-PED-400x225.jpg 400w, https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/organizzare-contenuti-PED-367x206.jpg 367w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8cd27 elementor-widget elementor-widget-text-editor\" data-id=\"1d8cd27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Once this is done, <strong>the editorial plan must clearly indicate the type of content and its origin<\/strong>, so that anyone can be aware of it. For example, you could choose between:<\/p>\n<ul>\n<li><strong>cornerstore content<\/strong>, i.e. articles relating to the brand and the activity, which help the public to get to know products and services;<\/li>\n<li><strong>pillar content<\/strong>, that is, evergreen content that is good at any time; <\/li>\n<li><strong>generic articles<\/strong>, such as interviews, market research, and so on.<\/li>\n<\/ul>\n<p>The important thing is to enter titles for each category, so that no section remains uncovered. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f79bda9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f79bda9\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-row\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebcfdeb\" data-id=\"ebcfdeb\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2e8c1d elementor-widget elementor-widget-heading\" data-id=\"f2e8c1d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Define (and follow) the tone of voice\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d2552 elementor-widget elementor-widget-text-editor\" data-id=\"88d2552\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The <strong>tone of voice consists in the way in which a brand or a company decides to communicate<\/strong> with its readers <strong>through the contents of the blog<\/strong>, therefore it coincides not so much with what is written, but with how it is written.<\/p>\n<p>The tone of voice must be defined at the beginning, when you decide to start a blog, and it must be followed throughout the course of the publication: will it be a friendly tone? Will there be bureaucratic and\/or corporate terms? Will we speak in the singular or in the plural?<\/p>\n<p>They seem like details that can be ignored but, in reality, they are essential to make long-term communication recognizable. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fee2720 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fee2720\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-row\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07c6d51\" data-id=\"07c6d51\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fc9194 elementor-widget elementor-widget-heading\" data-id=\"5fc9194\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Insert the editorial calendar\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-048f70e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"048f70e\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-row\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-80956df\" data-id=\"80956df\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e82c9a2 elementor-widget elementor-widget-text-editor\" data-id=\"e82c9a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Finally, like any self-respecting project, the <strong>editorial plan must also have an editorial calendar<\/strong>, preferably created in a doc\/folder shared by all those who will have to view and\/or modify it.<\/p>\n<p><strong>What should an editorial calendar contain?<\/strong> Here are the key points:<\/p>\n<ul>\n<li>deadline, i.e. the delivery date of each individual content;<\/li>\n<li>publication date;<\/li>\n<li>publication time;<\/li>\n<li>type of post, if video,<\/li>\n<li>infographic text or other;<\/li>\n<li>hypothetical title;<\/li>\n<li>topic of the post;<\/li>\n<li>author;<\/li>\n<li>any sources and reference links;<\/li>\n<li>keywords, both main and related;<\/li>\n<li>final goal;<\/li>\n<li>any calls to action;<\/li>\n<li>statistics.<\/li>\n<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-047fe70\" data-id=\"047fe70\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaf6e25 elementor-widget elementor-widget-image\" data-id=\"eaf6e25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"335\" height=\"500\" src=\"https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/calendario-editoriale-PED.jpg\" class=\"attachment-full size-full wp-image-3339\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87761f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87761f2\" data-element_type=\"section\">\r\n\t\t\r\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\r\n\t\t\t\t\t\t\t\t<div class=\"elementor-row\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd8afe8\" data-id=\"bd8afe8\" data-element_type=\"column\">\r\n\t\t\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\r\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\r\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af187b2 elementor-widget elementor-widget-text-editor\" data-id=\"af187b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Each item must be entered in a special box, which can be ticked or marked with a certain color to highlight its progress.<\/p>\n<p><strong>Updating the editorial calendar is useful for all those who will have to work on the project and also for the client<\/strong>, if he is involved, to have proof that everything is proceeding in the best possible way. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When it comes to creating content, whether it&#8217;s for a blog or social channels, it&#8217;s inevitable to talk about the editorial plan, a fundamental tool to say the least for organizing and keeping the work that needs to be done under control. But what does an editorial plan really consist of? And above all, how [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,88,89],"tags":[],"featured_image_src":{"landsacpe":["https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/realizzare-calendario-editoriale-blog-1140x445.jpg",1140,445,true],"list":["https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/realizzare-calendario-editoriale-blog-463x348.jpg",463,348,true],"medium":["https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/realizzare-calendario-editoriale-blog-300x200.jpg",300,200,true],"full":["https:\/\/madibu.com\/wp-content\/uploads\/2022\/05\/realizzare-calendario-editoriale-blog.jpg",1200,800,false]},"_links":{"self":[{"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/posts\/3653"}],"collection":[{"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/comments?post=3653"}],"version-history":[{"count":3,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/posts\/3653\/revisions"}],"predecessor-version":[{"id":3781,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/posts\/3653\/revisions\/3781"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/media\/3255"}],"wp:attachment":[{"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/media?parent=3653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/categories?post=3653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/tags?post=3653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}