{"id":3661,"date":"2022-08-25T16:42:47","date_gmt":"2022-08-25T14:42:47","guid":{"rendered":"https:\/\/madibu.com\/instagram-advertising-the-complete-guide\/"},"modified":"2023-05-30T10:12:39","modified_gmt":"2023-05-30T08:12:39","slug":"instagram-advertising-the-complete-guide","status":"publish","type":"post","link":"https:\/\/madibu.com\/en\/instagram-advertising-the-complete-guide\/","title":{"rendered":"Instagram Advertising: The Complete Guide"},"content":{"rendered":"\t\t
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If up until a couple of years ago there could still be some doubts, today it appears clear and definitive: advertising on social media, especially on Facebook and Instagram, is simply essential for all companies that choose to sell products and\/or services online<\/strong>.<\/p>\n

Specifically, Instagram has reached over 700 million active users worldwide<\/strong>; although the number is already interesting in itself, the number of interactions is even more so, the rate of which turns out to be 70% higher than for Facebook<\/strong>.<\/p>\n

Considering that interactions include any action performed by the user (likes, comments, purchases, site visits), it is absolutely worth taking advantage of Instagram’s features to promote products and\/or services<\/strong>, with the only condition that the advertising campaigns are obviously in line with your target users. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How to make an advertising campaign on Instagram\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before carrying out any campaign, it is necessary to carry out analyzes and a whole series of other steps<\/strong> in order to get straight to the point and avoid wasting time and money. Let’s go in order and let’s see them in detail:<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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Look for competitors<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first step to take is to research your competitors<\/strong>, especially the leaders in the reference sector, in order to analyze their behavior and observe what actions they are capable of producing<\/strong>.<\/p>\n

Doing so is quite simple: most use Facebook Pixel for remarketing<\/strong>, a system that allows you to track users who have visited a particular site and re-propose sponsored posts to them. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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Establish the ultimate goal<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Like all marketing activities, advertising on Instagram also needs to establish the ultimate goal: what should users who view the sponsored post do<\/strong>? <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Instagram uses the same platform as Facebook, proposing different goals<\/strong>:<\/p>\n

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  • brand awareness<\/strong>, to increase brand visibility; <\/li>\n
  • coverage<\/strong>, to show the ad to the maximum number of reachable people; <\/li>\n
  • traffic<\/strong>, to increase clicks on the site or app; <\/li>\n
  • interactions<\/strong>, to involve as many users as possible in performing an action on the post (like, comment, purchase);<\/li>\n
  • installation of the app<\/strong>, to get users to the page containing the app and convince them to download it;<\/li>\n
  • video views<\/strong>, to promote videos and get more views;
    conversions, to entice users to make a purchase.<\/li>\n<\/ul>\n

    Also in this case, Facebook Pixel proves to be very useful<\/strong>, as it allows you to carry out detailed monitoring of all the movements made by the public of users. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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    Set a specific target<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Thus we arrive at the most important moment of the whole campaign: the selection of the reference target<\/strong> which, in order to bring results, must be chosen carefully.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    In this case, Instagram Ads offers a wide choice of options to target your audience<\/strong>, such as:<\/p>\n

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    • locality; <\/li>\n
    • age; <\/li>\n
    • gender; <\/li>\n
    • language; <\/li>\n
    • interests; <\/li>\n
    • edit placements.<\/li>\n<\/ul>\n

      The closer you get to the real target audience, the more likely it is that the campaign goal will be achieved<\/strong>. Furthermore, you can save the settings to be able to reuse them in the next campaign. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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      Lookalike Audience<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Remaining on the public theme, there is a further tool made available by Instagram and Facebook called Lookalike Audience, i.e. “similar audience”<\/strong>, capable of creating a very specific audience for the post to be sponsored.<\/p>\n

      Similar audiences tend to convert more as the people intercepted are really interested in a specific product\/service<\/strong>. Instagram does nothing but analyze the characteristics of the audience already followers in order to then reach other people with the same interests and characteristics.<\/p>\n

      To keep in mind and definitely to try!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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      Make eye-catching creativity<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Creating a sponsored post on Instagram requires good creativity<\/strong> which, in line with the goal you want to achieve, helps to achieve excellent results. In a nutshell, you have to think about what you want to achieve and, consequently, create graphics that are able to correctly send the message.<\/p>\n

      Different types of creativity<\/strong> can be created:<\/p>\n

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      • carousel<\/strong>: a post with two or more scrolling images; <\/li>\n
      • single image<\/strong>: a post with only one image; <\/li>\n
      • single video<\/strong>: a complete video post; <\/li>\n
      • slideshow<\/strong>: a post composed of a continuous video, with a maximum of 10 images; <\/li>\n
      • canvas<\/strong>: a post that tells a story by combining images and videos.<\/li>\n<\/ul>\n

        The choice derives from the type of message you want to send to your audience and, obviously, from the goal you intend to achieve.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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        How to create a sponsored post on Instagram<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Once you have acquired the “theoretical” part of advertising on Instagram, you can move on to practice by performing a whole series of steps<\/strong> that allow you to achieve the set objectives:<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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        Connect your Instagram account to your Facebook page<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        The main step to take involves connecting the Instagram account to the Facebook page dedicated to the activity<\/strong>. Doing so is simple, you need to go to Settings > Instagram Ads > Add an account<\/strong> and proceed with entering your login credentials.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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        Create a campaign<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        The next step is the salient one, because it involves selecting all the parameters that the campaign will have to respect in order to be successful<\/strong>. You must first go to the Advertisement Management > Create Campaign and establish<\/strong>:<\/p>\n

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        • objectives<\/strong>: the marketing objective is chosen (e.g. conversions);<\/li>\n
        • public<\/strong>: the reference public is selected; <\/li>\n
        • placements<\/strong>: you can choose where to show sponsored posts; <\/li>\n
        • budget and scheduling<\/strong>: you set the total or daily budget.<\/li>\n<\/ul>\n

          Once this is done, you can proceed to the next step. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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          Create the ad<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          This step is all about creativity<\/strong>, so it’s very important. One or more images are inserted depending on the format, or a video, all complete with effective copy aimed at achieving the final goal.<\/p>\n

          Once this is done, it is always advisable to check the preview and, if everything is ok, click on the green Order button<\/strong>. At this point, all that remains is to wait for Facebook to approve the sponsored post. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t

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          Analyze the data<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          But that’s not all: after having published an advertisement, in fact, it is essential to analyze and monitor its progress<\/strong>, in order to understand if it is proceeding in the right direction and, if not, to make the necessary corrections.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          Just go back to the Facebook Ads Manager page, click on the current campaign and view the graph showing the performance of the sponsored post<\/strong>. If your campaign is doing well, you can increase your daily budget.<\/p>\n

          The more campaigns you carry out, the better you become and the closer you get to the desired result<\/strong>. You simply have to try and try again, never lose heart and keep yourself constantly updated so as never to be caught unprepared!<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/section>\r\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          If up until a couple of years ago there could still be some doubts, today it appears clear and definitive: advertising on social media, especially on Facebook and Instagram, is simply essential for all companies that choose to sell products and\/or services online. Specifically, Instagram has reached over 700 million active users worldwide; although the […]<\/p>\n","protected":false},"author":6,"featured_media":3465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[89],"tags":[],"featured_image_src":{"landsacpe":["https:\/\/madibu.com\/wp-content\/uploads\/2022\/08\/guida-completa-pubblicita\u0300-instagram-1140x445.jpg",1140,445,true],"list":["https:\/\/madibu.com\/wp-content\/uploads\/2022\/08\/guida-completa-pubblicita\u0300-instagram-463x348.jpg",463,348,true],"medium":["https:\/\/madibu.com\/wp-content\/uploads\/2022\/08\/guida-completa-pubblicita\u0300-instagram-300x141.jpg",300,141,true],"full":["https:\/\/madibu.com\/wp-content\/uploads\/2022\/08\/guida-completa-pubblicita\u0300-instagram.jpg",1700,800,false]},"_links":{"self":[{"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/posts\/3661"}],"collection":[{"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/comments?post=3661"}],"version-history":[{"count":1,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/posts\/3661\/revisions"}],"predecessor-version":[{"id":3662,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/posts\/3661\/revisions\/3662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/media\/3465"}],"wp:attachment":[{"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/media?parent=3661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/categories?post=3661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/madibu.com\/en\/wp-json\/wp\/v2\/tags?post=3661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}